PayPerInstall

Joyce Nolan 26 Mar, 2025

How PPI Ads Help App Distribution

Downloading and installing apps in the highly competitive mobile and desktop application world is a challenge. PPI ads are a great alternative to traditional marketing methods that can be slow and expensive. They also help distribute apps efficiently, by driving direct installs.

Pay Per Install (PPI) is a model of marketing whereby developers are paid for every successful installation. This is one of fastest growing strategies to increase app downloads, and reach a global audience.

This article will explain how PPI ads can help with app distribution. We'll also explore why they work and how advertisers and developers can make the most of them.

What are PPI ads?

PPI ads (Pay Per Install) are a form of digital advertising in which advertisers pay publishers per successful installation of an app or software. PPI ads are more cost-effective than traditional ads, which charge for impressions or clicks.

How PPI ads work:

Advertiser Creates A Campaign: Businesses or app developers can create a campaign using a PPI advertising network.
Users See Ads: PPI Networks place ads on apps, websites, and software installers.
Users Install the App: Publishers get paid when a user installs an app.
Advertiser Gains more Users: App reaches a larger audience, increasing visibility.

PPI Ads help with App Distribution

Fast User Acquisition

The speed at which users can be acquired is one of the greatest advantages of PPI advertising. Developers can scale up their installs quickly and reach thousands within days, instead of waiting for organic downloads.

For example, a gaming app that uses PPI can achieve 10,000 installs within a few weeks instead of having to wait months for the same result using organic methods.

Reaching Global Audiences

PPI ads can help with app distribution because they allow developers to reach users in multiple countries. PPI networks offer options that allow you to target high-paying countries where users are likely to be more engaged with apps.

PPI ads can be used to increase the number of installations in high-value regions such as the USA, Canada and the UK.

Advertising that is Cost-Effective

PPI ads are not like PPC ads (Pay-Per Click) where advertisers have to pay for every click, even if the installation does not happen. This results in a greater return on investment.

Pay only for real users: no wasted budget on clicks.
Controlled Spending: Advertisers may set a budget according to the cost per install (CPI).
Downloads are guaranteed: every dollar spent will result in downloads.

High Retention and Engagement

PPI ads are often associated with higher engagement rates, as users actively search for apps that match their interests. PPI networks often target relevant audiences to ensure better retention.

For example, a VPN app advertised through PPI will attract users who need privacy solutions online and encourage them to use the app longer.

App Store Ranking Booster

Google Play Store or Apple App Store will rank an app higher if it has more downloads. PPI ads are a great way to increase visibility and encourage organic downloads. App stores tend to favor popular apps.

More installs = higher app store ranking

Increased Ranking = More Organic Users

For example, a new fitness app that uses PPI advertising could reach the top 10 in the category of Health & Fitness and attract thousands of organic users.

Brand Awareness Increased

Even if users do not install the app immediately, seeing it in PPI campaigns multiple times increases brand recognition. This leads to increased trust and more installs over time.

For example, a shopping application that uses PPI ads can first be introduced to users. Later, when they need a shopping mobile app, users will remember it and download.

Both mobile & desktop apps are supported

Advertising PPI is not only for mobile apps. It also works with desktop software and PC tools. PPI advertising is used by many software companies to promote antivirus, VPNs and media players.

Mobile PPI Ads: Target Android and iOS users.
Desktop PPI Ads: Promote Windows and Mac software.

For example, a video editing program can use PPI networks in order to increase the number of downloads from Windows users.

Best PPI Networks for App Distribution

Not all PPI network offer quality traffic and competitive payouts. It is important to choose the right network for your business.

InstalPPI is one of the best PPIs for app distribution.

More Money for Each Install: Earn more money per install.
Global Coverage: Reach users in high-paying countries.
Pay quickly and reliably: no delays in earning.
24/7 Support: Dedicated team available to help you.

Join InstalPPI and get the most out of your app downloads today!

Conclusion

PPI ads can be a very effective way to increase app distribution. App developers and advertisers love them because they offer quick installs and global reach.

InstalPPI is a PPI network that has been proven to be reliable. This allows you to get higher payouts and more installs. You can also improve your app's visibility on competitive markets.