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How to Drive High Quality Installs with PPI Ads

Joyce Joyce Nolan 15 Mar, 2025

How to Drive High Quality Installs with PPI Ads

In the digital marketing world of today, Pay-Per Install (PPI), advertising is a powerful way for app developers, advertisers, and marketers to drive high quality installs. PPI ads are more cost-effective than traditional advertising because you only pay when users download your app. How can you be sure that the installs are high-quality? Here are some proven strategies that will help you maximize your results.

What are PPI ads?

Pay-Per-Install (PPI) is a model of marketing where advertisers pay for each installation generated by their ads. This is a common method for promoting desktop software, mobile apps, and even web browser extensions. Cost-Per Click (CPC) and Cost-Per Mille (CPM), on the other hand, ensure that you pay only when an install is completed.

Why focus on high-quality installations?

Not all installations are created equal. Some users install an app, but never use, while others become long-term users. Installs of high quality are those from users who actively interact with the app or make in-app purchase. They also contribute to the long-term success of your business. These installs increase your revenue, retention rate and return on investment.

How to drive high-quality installs using PPI ads

Select a Premium Ad Network for PPI

It is important to choose the right PPI network if you want high-quality installations. InstalPPI is a premium network that ensures you get installs from real users.

InstalPPI offers you a wide range of benefits, including: Higher payouts for your installations Worldwide coverage - Accept traffic anywhere 24/7 Support – A dedicated team that is there to assist you

The Right Audience

PPI ads are only successful if you understand your audience. Focus on users who have a genuine interest in your app instead of running generic campaigns. Use filters to target users, such as:

  • Demographics (Age and Gender, Location).
  • Interests and Online Behavior
  • Device & OS (Android, iOS, Windows, macOS)
  • Geographic Targeting (Tier 1, tier 2, or specific countries).
Ad Creatives: Optimize them

Ad creatives are crucial to attracting the right audience. Ads that communicate the value of your app and draw users who need it are more likely to result in high-quality installs.

Use eye-catching images and videos - Show your app in action.

Influencer marketing is a powerful tool

Influencers are a great way to drive quality installs, as their followers tend to trust their recommendations. Find influencers who are experts in your field and can produce authentic content that showcases your app. PPI campaigns work well on platforms like YouTube, TikTok and Instagram.

App Store Optimization (ASO)

App Store Optimization can increase organic installs of your app and improve user retention. Here's how:

Optimize app performance - Bug-free, fast-loading apps will retain users.

Monitor & Optimize Ad Campaigns in Live Time

PPI ad campaign without monitoring is a bad idea. Use analytics to track user engagement and conversion rates. If you're getting low-quality installation, try changing your targeting strategy, your ad creativity, or traffic source.

Track Cost Per Install (CPI). Measure Daily Active Users and Retention Rate. Optimize campaigns using user behavior & dropoff points.

A/B Test Different Traffic sources

Different PPI Traffic Sources yield different results. Test different traffic sources before settling on the best. Instead of looking at high numbers for installs, look at sources that produce engaged users.

End of Service

PPI ads are only successful if they're used in a strategic way. By choosing the appropriate PPI advertising network, selecting the target audience, optimizing ads creatives, and leveraging Influencer Marketing, you will be able to boost your app’s growth and ROI.

Ready to start earning with the best PPI network?




You can make sure that your PPI marketing campaigns deliver real value. This will lead to app growth that is sustainable and successful for a long time.