PayPerInstall

Joyce Nolan 22 Mar, 2025

How to Make PPI Ads Less Intrusive

PPI advertising is an effective way to monetize digital products, software, apps and other digital content. PPI ads can be intrusive, which is a major problem. They are often deemed annoying by users, leading to low engagement, high uninstalls, and a poor user experience.

How can publishers and advertisers make PPI ads more intrusive, while earning revenue? This guide will explore the best practices to create a smooth, user-friendly PPI experience.

Why are Some PPI Ads Considered Intrusive?

It's important to know why PPI ads are intrusive before you can fix the problem.

Unexpected pop-ups: Ads that appear suddenly can disrupt the user experience.
Users who see too many ads may decide to uninstall software.
Lack of transparency: Users dislike ads which trick them into installing software.
Slow downloads: Some PPIs slow down the device performance and frustrate users.

Users may become annoyed if they can't easily reject an offer.

How to Make PPI Advertisements Less Intrusive

Smart Ad Placement

Instead of forcing advertisements on users, you can place them in a natural way within your software or website.

Ex: Display ads after an action has been completed (e.g. registration or installation).
Avoid: Displaying ads while performing critical tasks like installing software.
Pro Tip: Advertisements should not be an interruption but rather a part and parcel of the overall user experience.

Provide Clear and Honest Information

Transparent ads gain the trust of users. Always provide clear instructions for installation and explain the offer of the ad.

For example, instead of "Click to continue", use "Click to install [App name]".
Avoid: Ignoring ads and misleading users by showing fake buttons, such as "Next", "Download", or "Next".
When users are aware of what they are installing they are less inclined to uninstall later.

Frequency Capping is a Great way to limit Your Frequency

Users get annoyed when they see the exact same advertisement multiple times. This can be prevented by limiting ad exposure.

Solution: Set up a daily limit for how many times the user will see the PPI ads.
Limit recommended: 1-2 times in a session (to avoid bombarding users).
Pro tip: A well-timed advertisement will generate more interest than one that is shown repeatedly.

Allow Easy Opt-Out

Forcing the user to install something is a bad idea. Never force users to install something.

You can install an app by answering "Yes" or "No". "Yes
Avoid ads with no choice or misleading close buttons.
Giving users control will improve your brand's reputation and reduce negative feedback.

Optimize Your Desktop and Mobile Experience

PPI ads often do not adapt to different devices. This leads to unsatisfactory layouts.

Solution: Use responsive ads formats that can be viewed on mobile and desktop devices.
Mobile Optimization Tip: Make sure that ads do not block important navigational buttons or areas.
Pro Tip: A smooth user experience will increase conversion rates as well as user trust.

Improve Ad Loading Speed

Slow loading ads can cause users to lose their patience and leave the site.

Solution: Use light-weight ad formats, and compress images for faster loading.
Recommended Loading time: Ads need to load within 1-2 second in order to avoid user drop off.
Pro Tip: Quicker ads will increase engagement and installs.

Give Incentives But Do it Right

Users can install apps with incentives. However, they must be fair and relevant.

You can offer extra app features, rewards in the game, or even free trials.

You'll be tempted by false claims such as "Your phone is in danger--install it now!"
Pro tip: Users love rewards that are genuine and add value to the experience.
These factors can damage your brand's reputation and reduce conversions. There are solutions to this problem!

Trusted PPI Networks

Some PPI networks do not provide an enjoyable user experience. Some PPI networks use aggressive advertising tactics that can result in bans or penalties.

InstalPPI is a trusted PPI network.

Earn more per installation.

Global Coverage: Accepts traffic from all countries.
Fast & Reliable Payments: No payment delays.
24/7 Support: Help is available when you need.

Join InstalPPI today and earn more money with PPI ads that are better!

Conclusion:

It's not only about improving the user experience, but also increasing long-term profits. You can increase engagement and keep users happy by using transparent ads, smart placements, and optimization.

Remember that the goal is a win-win scenario where both advertisers and users are happy. Implement these tips and you will see the difference.