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How to Measure Success in PPI Ads

Joyce Joyce Nolan 25 Mar, 2025

How to Measure Success in PPI Ads

How do you determine if a Pay Per Install (PPI) campaign is successful or not? Installs alone are not enough. You need to track the right metrics in order to make sure that your campaign is profitable.

This article will explain how to track and optimize PPI ads by using advanced tracking techniques, key performance indicators, and optimization methods.

Why it is important to measure the success of PPI ads

It is important to measure your success because:

  • Identify what works and the best traffic sources.
  • Spend less on ads that aren't effective.
  • Improve your campaigns and optimize strategies to get better results.
  • Maximize revenue by focusing on high-paying offers and markets.

You could be spending money on ads that appear to be successful, but actually cost you more.

Key Metrics To Measure Success In PPI Ads

Conversion rate (CR)

The conversion rate is the number of users who actually download your software after clicking an ad.

Formula:

Conversion Rate (%) = Total Installs / total Clicks (x 100)

Good CR: 5% to 10%

Low CR: Below 3%

How to Improve: Create better ads, optimize landing pages and target the correct audience.

Cost per Install (CPI)

CPI will tell you how much per installation you spend.

Formula:

CPI = Total Adspend/Total Installs

CPI Good: lower than your average payout per installation.

CPI bad: higher than your earnings for each install (leads you to losses).

How to Reduce the CPI? Focus on organic traffic. Try different ad network options and optimize your targeting.

Earnings per Installment

This metric allows you to see how much revenue per install you generate.

Formula:

EPI = Total Revenue/Total Installations

High EPI means that you are earning well for each install.

Low EPI indicates low-quality installs, or poor monetization.

How to increase EPI? Promote high-paying network offers like InstalPPI.

Return on investment (ROI)

ROI is a measure of the profitability of your PPI campaigns.

Formula:

ROI (%) = "(Total Revenue-Total Cost)/Total Cost" x 100

Positive ROI: Profits are made.

Negative ROI - You're losing money, and you need to optimize your campaigns.

How to Improve ROI? Increase conversion rates, decrease ad expenditure, and concentrate on high paying countries such as the USA, UK and Canada.

How to measure the success of PPI ads

Track User Engagement After Installation

Not all installations are created equal. Some users uninstall software quickly while others continue to use it.

  • Installing software of high quality: The user keeps and uses the software.
  • Installers of low-quality software: Users remove them within minutes.

Solution: Use premium PPI networks such as InstalPPI that focus on high-quality installations.

Monitor Traffic Quality

The success of your campaign is affected by the traffic source.

The Best Traffic Sources For PPI

  • SEO traffic (blogs and websites)
  • Paid traffic (Google Ads and Facebook Ads).
  • Social Media Promotions
  • Influencer marketing

The sources of bad traffic:

  • Bots and fake clicks
  • Traffic of low quality from unreliable sources

Solution: Track traffic using tools such as Google Analytics, Voluum or RedTrack.

Analyze Performance By Country

Some countries charge more than others for installations.

  • High-paying countries: USA UK Canada Germany Australia
  • India, Indonesia, Brazil: low-payout country (good volume but lower payments)

Solution: Focusing on premium countries will improve your earnings.

Test Ad Creatives And Landing Pages

Finding the right version of an ad can be found by testing different variations.

  • Test different headlines: Images, and CTAs.
  • Optimise landing pages for improved conversions
  • Heatmaps show where users are clicking the most

Use Google Optimize and A/B test tools to improve your performance.

Best PPI Networks for Maximum Success

InstalPPI will provide you with higher payouts and worldwide coverage as well as reliable payments.

Why InstalPPI?

  • You can earn more money per install.
  • Worldwide coverage: accept traffic from anywhere.
  • Fast & Reliable Payments: No delays, guaranteed.
  • 24/7 Support: A dedicated team available to you.

Join InstalPPI to boost your PPI income!

Contact us with any questions.

Conclusion

You can't just count the number of installs to determine success. You need to track costs, revenue (revenue), ROI and user engagement.

By focusing your PPI campaign on countries with high payouts, quality traffic, and reliable PPI network like InstalPPI you can maximize profits and run an effective PPI campaign.