Joyce Nolan 14 Mar, 2025

Pros and Cons of PPI Ads in 2024

Pay Per Install (PPI) Ads are a popular method for publishers and advertisers to generate revenue from software and app installation. PPI advertising will remain profitable in 2024. However, like all digital marketing strategies, it has its advantages and disadvantages.

This article will examine the pros and con of PPI Ads in order to assist advertisers and publishers with making informed decisions regarding whether or not this method of monetization is suitable for them.

What are PPI ads?

Pay Per Install (PPI) advertising is an advertising model in which advertisers pay publishers each time a user downloads software, apps, or extensions. Publishers can promote these installations via different channels, such as blogs, websites, social media and paid advertisements.

Unlike other models such as Pay-Per Click (PPC) and Cost-Per Action (CPA), the PPI model focuses on software or app installation.

PPI Ads: Pros and Cons

High Earning Potential

PPI Ads have a high earning potential. PPI Ads are different from display ads, which pay per impression or click. They generate revenue for each successful installation, resulting in higher payouts to publishers.

For example, a publisher who promotes software downloads can earn between $0.50 and $5 per install depending on the software used and GEO targeting.

Wide Global Reach

PPI networks allow publishers to earn money from multiple countries. Some countries pay higher payouts because of the higher demand for certain software.

US, UK and Canada have typically higher PPI payouts, while developing countries could have lower payouts.

Simple Monetization Model

PPI Ads can be easily implemented. PPI Ads are easy to implement.

Works well with various traffic sources

PPI Ads are monetizable through multiple sources of traffic, including:

Websites and blogs
Social Media Promotions
YouTube tutorials
Email marketing

If allowed by the network, paid ads

Suitable for Both Advertisers & Publishers

Publishers and advertisers both benefit from PPI ads:

Advertisers can install software directly from users to increase their adoption.

Publishers profit from every installation.

Passive Income Opportunity

Publishers can earn passive income consistently with little effort once a website is optimized to run PPI Ads.

Reliable Payment Models

InstalPPI, for example, is one of the top PPI networks. It offers reliable and timely payment to ensure that publishers are paid on time.

Join InstalPPI Today: https://instalppi.com/register

Cons of PPI Ads

Risks of low-quality installations

Some users install software, only to remove it instantly. This can lead to lower rates of advertiser retention and restrictions by networks.

Solution: Use high-quality PPI networks such as InstalPPI to ensure real user engagement.

Strict Compliance Rules

Some PPI networks have very strict rules about promotional methods. Some networks do not allow:

Traffic incentives
Fake installations
VPN traffic

Solution: Be sure to follow the PPI network guidelines in order to avoid account suspension.

Ad Blockers Reduce visibility

PPI Ads can be affected by ad blocking software.

Solution: Use other promotional methods, such as social media marketing and content marketing.

Limitation of Monetization in Certain Niches

PPI Ads are best for apps, software and browser extensions. It may not work for your website if it focuses on another industry.

Solution: Combine PPI ads with other revenue models such as affiliate marketing and CPC advertising.

GEO-based Payout Differences

Not all countries pay the same rates. Publishers in lower-paying GEOs might struggle to earn high revenues.

For better earnings, target high-paying GEOs like the United States, Canada and United Kingdom.

Other Ad Models Compete with Yours

PPI Ads are in competition with CPI (Cost Per Install) and CPA advertising (Cost Per Action), which can sometimes offer higher payouts for specific traffic types.

Test out different networks and models to find what works best for your audience.

Reputational Risk in Software

Installing new software can be a risky business for some users, especially if the program is unfamiliar or not trusted.

Solution: Choose a PPI Network that only works with trusted advertisers and promotes only software of high quality.

Conclusion - Does PPI advertising still make sense in 2024?

PPI Ads are still one of the best monetization options in 2024. They offer high earnings, a global reach, and an easy implementation process. To maximize their success, advertisers and publishers must select trusted PPI networks and follow compliance rules. They should also optimize traffic sources.

Join the Recommended PPI Network, InstalPPI.com